Flexible Learning Pathway to a Career in the Fitness Industry 

Aim

To familiarise you with the characteristics of Services Marketing and the benefits of positive public relations

Learning Outcomes

At the end of this section, you will be able to:

1. Describe the characteristics of a product

2. Describe the characteristics of a service

3. Classify products and services

4. Describe the 8 ‘P’ s of Services Marketing

5. Discuss e marketing and the advantages and disadvantages

6. Describe the customer purchase process

7. Discuss customer service levels and the zone of tolerance

8. Describe various ‘evaluation’ properties and quality control

9. Discuss the characteristics of relationship marketing

10. Define and describe the benefits of good public relations